“After two decades working across corporate, nonprofit, and public-sector environments, I developed two complementary frameworks. Social · Impact · Global (SIG) helps leaders identify which decision to make at any stage of a project by testing purpose, stakeholders, impact, trust, and global context. Decision Shapers focuses on how decisions are made — revealing the hidden forces, pressures, assumptions, and group dynamics that shape judgment before a choice becomes action. Together, they help organisations make decisions that are not only strategic, but credible, responsible, and strong enough to hold in the real world.”
— Valerie Won Lee
The SIG Framework: A Decision-Testing Tool
As AI enters more decision environments, the framework becomes more relevant.
AI can accelerate analysis and surface options, but it cannot resolve the social tensions, trust deficits, and competing priorities that determine whether decisions hold.
SIG provides the human infrastructure that makes AI-augmented decision-making responsible and durable.
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Decision Shapers: A Group Decision-Making Tool
Valerie’s book Decision Shapers explores the hidden forces that shape group decisions — including speed, hierarchy, silence, pressure, cognitive diversity, stakeholder tension, and implementation gaps.
The book asks a central question:
Why do intelligent people sometimes make weaker decisions together than they would have made alone?
The labs bring that question into the room — and help teams see what is shaping their decisions before those decisions become irreversible.