Decision-making, strategy, and leadership under real-world constraint
Valerie Won Lee designs and facilitates executive labs and advisory engagements for leaders and organisations operating in complex, high-consequence environments. This work supports senior decision-makers who need more than insight — they need judgement that holds when conditions are imperfect.
All labs and advisory engagements are grounded in the SIG (Social · Impact · Global) framework and make active use of AI as a decision-support and challenge tool, enabling leaders to surface blind spots, test assumptions, and examine second-order effects before committing to action.
Executive Decision Labs
Collective intelligence for decision-making under constraint
The Executive Decision Labs are closed-door, peer-level working sessions designed to test real decisions under explicit constraint.
Participants work with:
- incomplete or contested information
- competing stakeholder demands
- limited authority or resources
- consequences that cannot easily be reversed
Rather than simulations or case studies, the labs use live decision environments and collective intelligence to examine how judgement holds when exposed to real-world pressures.
AI is used within the lab as a decision challenger, helping participants stress-test reasoning, explore alternative paths, and surface risks that individual or hierarchical decision-making often misses.
Outcomes include:
- clearer understanding of trade-offs and execution risks
- stronger judgement under uncertainty
- shared language for decision quality across senior teams
Advisory Work
Valerie also provides advisory support where organisations require deeper, ongoing engagement beyond the lab setting. Advisory work is tailored and may include the following focus areas.
Personal Branding
For leaders operating across cultures, sectors, or public scrutiny.
Advisory work on personal positioning focuses on how credibility, legitimacy, and trust are built over time, particularly in environments where authority alone is insufficient. This includes aligning narrative, visibility, and decision behaviour with the realities leaders face on the ground.
Global Communications
For organisations navigating complexity across borders and stakeholders.
This work supports leaders and teams in clarifying messaging under pressure, aligning internal and external communication, and managing moments where misalignment or silence can undermine trust. Emphasis is placed on communication as a decision instrument, not a cosmetic layer.
Strategic Partnerships
For organisations dependent on collaboration rather than control.
Advisory support focuses on partnership design and governance in environments where success depends on alignment across institutions, cultures, and incentives. The work surfaces where partnerships fail in practice — and how trust, accountability, and decision rights can be strengthened.
How AI and SIG Are Used
Across labs and advisory engagements:
- SIG provides the decision-testing backbone, examining social dynamics, impact trade-offs, and global or system-level effects.
- AI is used as a structured challenger, helping leaders question assumptions, explore scenarios, and stress-test choices.
Together, they support better judgement, not automated answers.
Who This Work Is For
This work is designed for:
- senior leaders and executive teams
- organisations operating across sectors or borders
- institutions facing scrutiny, transition, or constraint
- leaders who know that sound decisions on paper do not always survive contact with reality
Engagement Enquiries
Labs and advisory engagements are designed on a case-by-case basis.
If you are interested in executive labs, advisory support, or a combination of both, please get in touch with details of your context, leadership challenges, and objectives.